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Digital Video and HDTV have placed new
demands on DP's and cameras. The extremely low sensitivity
of the camera and the digitalization of the image have
created a need to revolutionize the way we light a scene
for video.
Until recently, lighting has remained
basically the same since the 1900's. Low lux and digital
technologies can produce a greater, even more enhanced
picture from the original. Unfortunately, it is flat.
Yes, the picture is vibrant, but not alive because it
lacks depth.
Since "depth" is the magic that
allows the brain to register a perspective of distance
from the closest subject in the scene to the farthest,
how can we give the viewer a sharp, realistic 3-D-like
image? An innovator and leader in the development of video
and film lighting since 1977, Cool-Lux has consistently
developed new tools to address problems and improve on
the art of our industry. We all know a camera is not as
sensitive as the eye. Imagine that the eye has the ability
to see from zero to one hundred, but the camera can only
see from zero to twenty-seven. So how do we fool the brain
to judge depth and keep contrast within the limits of
the camera? It can be done easily and quickly by using
our Hollywood Softlight Kits and lighting in depth.
Lighting in Depth with Soft Lights
These new, technologically advanced tools
developed by Cool-Lux are brighter, more flexible, lightweight,
portable and compact. They produce a soft, bounced light
that gently envelopes your subjects. They are far superior
to just diffused light or soft boxes. With the right tools
astonishing results can be accomplished in record time,
and you do not need hundreds of adapters, clamps, diffusers,
umbrellas, or soft boxes. Using just softlights, dimmers,
and Mini-Cool Key lights, you can produce Film-like results,
because our tools are designed specifically for your craft.
With Soft lights, and using an occasional key light, you
can create an impressive range of depth in your picture
without "burning or washing" your subject.
The feedback from professionals has been
outstanding. We invite you to share our enthusiasm.
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